As a masscom student we are required to go a huge book store to check the different kinds of magazines and what are the difference between local and international magazines. Unfortunately, I wasn't able to go to a huge bookstore. I only went to National Bookstore Vito Cruz, Taft Avenue branch. But still I've checked their magazine section. As I go, roamed and checked, I've realized that there are some magazine company that were not really popular for business or for us consumers. I've seen also unfamiliar names or brands of magazines there that was not too pricey and because of that I keep asking this into myself before I leave that bookstore, why are some magazine or advertising companies still producing those kinds of magazines that was not really profitable or indemand (mabenta) for us consumers or readers?  Next year we're going to choose what major we are going to pursue among those four; Advertising, Print Journalism, Broadcasting and Development Communication. In this activity, it seems advertising has it's connection to this, I mean to magazines. People will study advertising has their own style, concepts and ideas to make magazines beautiful, worth buying and interesting.